Topsy-Turvy Christmas

Santa is absolutely restless as we all want something from him. But, actually what would please Santa himself? What could it be?
Let’s just turn Christmas upside down, shall we?!

What would you wish for Santa to get as a present? Apart from this being some ‘food for thought’, it is also the concept of the ŠKODA Christmas campaign for this year. Before Santa puts the sleigh before his reindeers and sets of for the traditional Christmas Eve journey, he can look forward to a very special surprise. In the village, where he has been living for centuries, a fleet of cars will appear just a few weeks before Christmas.

However, they will not appear out of the blue. The expedition, formed by several ŠKODA KAROQ models, will bring Santa letters with wishes from children from several European countries. And not only that. A few chosen children, accompanied by their parents of course, will come to visit him in person and together they wil all experience a winter wonderland adventure.

But something will have to happen before that.
Let's start from the beginning ...

The task is clear. Write a letter to Santa. A letter in which you will not want anything for yourself, but a letter where you will write what you want for him to get. This is a task for children from 4 to 11 years for age who will write down their wishes for Santa or draw them if they can not write. If their wishes for Santa reflected their very own wishes will remain their own little secret... The children will be encouraged to bring the envelope with their ‘letter for Santa’ to the ŠKODA showroom in selected European countries and they will have the chance to visit Santa in his village at the polar circle, near the Finnish town of Rovaniemi.

After their arrival to Rovaniemi, a true Christmas adventure will begin! Small visitors and their families from Moldova, Bulgaria, Austria, Germany, Poland, Finland, Ireland and Slovakia can look forward reindeer safari, magical elf show, or visit to the Lapland Ice Gallery. A great experience will surely be the visit of Santa's office. Finally, they can give Santa what they wished for him to get. This will be an unforgettable moment for them. And, of course, for Santa too!