Number of the Month: 5

ŠKODA is sponsoring the Tour de France, the world’s most famous cycling race, for the 16th time. As part of the deal, it is laying on 250 vehicles for the race organisers. This is also the fifth time in a row that the brand is the sponsor of the green jersey, worn by the leader in the points competition.

23. 7. 2019 Lifestyle SPORTS

Following a contract extension this year, the partnership between ŠKODA and the Tour de France is set to last at least until 2023. ŠKODA is the Tour de France’s official main sponsor and the supplier of its cars. The 250 vehicles provided to the race organisers this year comprise not only OCTAVIAs and SUPERBs, but also SUVs – KAROQs and KODIAQs.

Throughout the race, a striking red SUPERB rigged with communication technology will be driven ahead of the peloton. It is from this car that the director Christian Prudhomme will be running the race. It is the only car allowed to drive through the finish line with the cyclists.