With ice-hockey a national sport in the Czech Republic, ŠKODA’s 27-year sponsorship of the IIHF Ice Hockey World Championship is entirely logical. “Ice-hockey is an exciting game that commands the attention of people all over the world. What’s more, as a sport it is dynamic, down-to-earth, and fair – these are the same attributes underpinning ŠKODA’s corporate culture and visions,” explains Bernhard Maier, Chairman of the ŠKODA Board of Directors.