How would you sum up ŠKODA's historical presence on your market?
ŠKODA’s presence on the Polish market has been full of successes and challenges. We have been the market leader for over a decade, a position we have achieved by relentlessly pursuing product and marketing strategies, underpinned by the confidence that Polish consumers place in us. We pay close attention to the changing market and new customer needs and come up with bold responses. Our pioneering spirit shines through not only in the way we constantly refresh the model portfolio and consistently develop our security systems, but also in our active approach to honing our competitiveness. We are a trendsetter, as exemplified by the first live TV commercial ever broadcasted in Poland, which was promoting the new FABIA, and our online service offering customers the chance to select from our range of new cars available for lease from the comfort of their own home.
What is ŠKODA's current status on your market?
We have just taken stock of the first half of 2019. With 34,672 registered cars, we have maintained our lead on the Polish automotive market. This result was underscored by high sales of the OCTAVIA and the FABIA (the cars Poles choose most frequently), and backed up by the growing popularity of two SUV models: the KAROQ and the KODIAQ. In the months ahead, we will see the expansion of the increasingly popular SCALA, a model characterised by emotional design and carefully crafted details.
In the second half of the year, another SUV, the urban KAMIQ, will also make its debut in the brand’s Polish portfolio. On top of that, the revamped flagship, the SUPERB, is a new addition to ŠKODA’s range.