The All-new ŠKODA OCTAVIA Is an Inspiration for Artists

Cut. Meet three creative spirits. Three rebellious individuals who, in their work, question the general approach to life and present a unique take on established art forms. Though each specialises in a slightly different field, the art they make has one thing in common – it never ceases to amaze. It manages to convey a surprisingly fresh point of view, while staying true to their specific artistic vision and avoiding stereotypes and clichés along the way.

This international team, made up of Jakub, Carlo and Maria, drove to Tuscany – a region famous for its breathtaking landscapes that often feel like a piece of art themselves, a place that inspired generations of artists before them. Yet one thing there felt a bit out of place – the car that actually brought them over here. Still camouflaged, yet already open to interpretation. The all-new ŠKODA OCTAVIA. Their task was to absorb the beauty of the countryside around them and the shape of the new model and then to convey the car according to their art form of choice.

Jakub, a classically trained painter, grabbed his brushes and let the whole scenery influence his artistry. In doing so, he was following in the footsteps of classical masters, yet bringing a special take of his own to the final piece, where tradition meets novelty and old-time craftsmanship is wed to new methods of tireless exploration.

For Carlo, it was not only a different canvas, but a totally separate point of view he was about to interpret. A street artist by heart and soul, he painted on Plexiglas to capture the very essence of motion and stillness of the all-new ŠKODA OCTAVIA with bold colours and an unexpected range of depth in his truly exciting piece.

Where, of the three, Jakub’s art is the most faithful to traditional painting, Maria’s style reaches for the very opposite direction. She deploys the very latest technology and crisp digital skills to catch the car at a more dramatic angle as it drives through the landscape. Her chosen technique accommodates a more abstract emotional essence, resulting in artwork that forms a vital contrast to the other two.

All three creative souls grappled with a difficult task – to capture in their art something that nobody had yet been able to see in its fullness. They had to rely on their artistic senses and be guided by intuition in order to make the unseen visible for everybody. The car inspired each of them in a different way, each drawing on their own core element, which led to the final pictures being different.

What has remained the same is their courage to step into unexplored territory and bring a piece of themselves there – and that is something you can achieve only if you stay true to yourself.