Green instead of blue
When the Škoda car company was made part of the Volkswagen Group in the early 1990s, the graphic concept of the logo changed. The original blue and white was used for company printed materials until the turn of 1992 and 1993, and as an emblem on cars until 1995.
In December 1992, the trademark was modified: the blue colour was replaced by green, and the Škoda name appeared in the circle rim with a new typeface. The slightly modified form was applied as an emblem on cars from the Škoda Felicia series that was still in development at the time. The emblem used on the cars also included a laurel wreath, invoking the company’s rich sporting tradition and historical variants of the Laurin & Klement logo.
With the increased emphasis on the environment in the 1990s, the green colour in the logo became more accentuated.
This was not an end to the logo’s development, of course. On 3 March 2011, at the prestigious Geneva Motor Show, it was not only new products in the Škoda range that were presented. The company has just celebrated the 110th anniversary of its successful involvement in motorsport with the debut of the Fabia Monte Carlo model, which first took part in the rally of the same name in January. Another focus of attention was the Vision D study, the first demonstration of the brand’s then-new design language. The distinctive Škoda design features were complemented by crisp, clean lines. So it was only logical that there would be an updated logo to go with the new corporate design. The green shade of the winged arrow was changed to a lighter one called Škoda Green, flanked by a finer chrome (formerly black) circle. The use of a 3D element also significantly enhanced the plasticity of the logo. On Tuesday 1 March, the old logo was replaced by the new one throughout the parent plant in Mladá Boleslav, followed by the branches in Kvasiny and Vrchlabí the very next day. Since 2012, the new logo has also been displayed on the cars – on their wheels, radiator grille and steering wheel.
The Škoda logo has had a chrome outer ring since 2011.